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On April 25th, we made a big impact. A huge one.
At Project X Paris, we don't just follow trends. We create them, shake them up, and connect them to the street and digital world. And with CHANGE YOUR GAME, we've done much more than a simple e-sports partnership. We've brought together two worlds that share the same vibe: gaming culture and streetwear.
One venue, one match, an electrifying atmosphere
The meeting took place at CGR Nanterre. The room was packed, the energy was palpable. On the program: a highly anticipated clash between JobLife and Solary, two giants of the French League of Legends scene.
On stage, only JobLife team was playing live, under the applause of an already 100% won-over audience. Led by JLTomy, JobLife's charismatic founder, players Leny, RAMES, @diplexlol, @deadlyl0l and Twiizt gave it their all. And even though Solary eventually won the game, the event's objective went far beyond the score.
More than a match, a vibe!
CHANGE YOUR GAME was a rallying cry. A way of saying: "Gather your team, live your passion, assert your style."
JLTomy summed it up perfectly: "What matters is that we're all here together, vibing for the same thing." We experienced this moment as a true urban and digital communion.
Find his exclusive interview here:
PXP, major player in the show
At Project X Paris, we took our role as main sponsor very seriously. No question of staying on the sidelines. We activated the crowd like we know how:
- Interactive Quiz hosted by JLTomy: successful players went home with an exclusive PXP t-shirt.
- T-shirt toss in the room at the end of the show: because streetwear is meant to be shared.
- PXP Photocall: to capture your style and leave with a stylish memory.
- VIP gifts: over 100 bags given away in the reserved row, filled with shoulder bags, caps, t-shirts. All 100% PXP.
A game-changing collab
Our collab with JobLife isn't just a one-off. It's a long-term vision. We firmly believe in this alliance between gaming, e-sports and streetwear. It's generational. It's cultural. It's our playground.
Want to dive behind the scenes of this explosive alliance?
Discover our dedicated article here: JobLife x PXP, a partnership gaining momentum
And now?
We're not stopping there. CHANGE YOUR GAME is not just a slogan but also a promise: to break the codes, to go where no one expects us, to make streetwear a voice for all passions from the street to the screen.
Stay connected. Follow us. Get ready.
We're already on to the next move.
